{"id":4910,"date":"2026-10-30T17:47:04","date_gmt":"2026-10-30T17:47:04","guid":{"rendered":"https:\/\/wearehandson.de\/what-we-do\/case-company\/"},"modified":"2026-11-02T13:11:42","modified_gmt":"2026-11-02T13:11:42","slug":"case-company","status":"publish","type":"page","link":"https:\/\/wearehandson.de\/en\/what-we-do\/case-company\/","title":{"rendered":"Case company: Pimster"},"content":{"rendered":"\n<section class=\"phero lit\" aria-labelledby=\"h-case-unternehmen-en\">\n    <div class=\"wrap\">\n      <nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Home<\/a><span aria-hidden=\"true\">\/<\/span><a href=\"https:\/\/wearehandson.de\/en\/what-we-do\/\">Services<\/a><span aria-hidden=\"true\">\/<\/span><span>Pimster Creations GmbH<\/span><\/nav>\n      <span class=\"principle ho-in\">Success story \u00b7 Company<\/span><h1 id=\"h-case-unternehmen-en\" class=\"ho-in\">Pimster Creations GmbH<span class=\"dot\">.<\/span> <span class=\"t2\">One operating model for the whole agency.<\/span><\/h1>\n      <p class=\"lead ho-in\" style=\"--i:1\">Pimster Creations is an agency for sports, event and show marketing with its own athlete management. Since June 2026 we have worked with the managing director to map the agency&#8217;s workflows, reorder them and support them step by step with a CRM and Claude as the central AI platform.<\/p>\n      <div class=\"row ho-in\" style=\"--i:2\"><a class=\"btn btn-p\" href=\"https:\/\/wearehandson.de\/en\/contact\/\">Book an initial call <span class=\"ar\" aria-hidden=\"true\">\u2192<\/span><\/a><a class=\"lnk\" href=\"https:\/\/wearehandson.de\/en\/what-we-do\/\">To our services<\/a><\/div>\n      <dl class=\"facts ho-in\" style=\"--i:3\"><div><dt>Level<\/dt><dd>Company<\/dd><\/div><div><dt>Period<\/dt><dd>June to November 2026<\/dd><\/div><div><dt>Core processes<\/dt><dd>5<\/dd><\/div><div><dt>Format<\/dt><dd>On-site workshops and ongoing support<\/dd><\/div><\/dl>\n    <\/div>\n  <\/section>\n\n\n\n<section class=\"sec rule-top\" aria-labelledby=\"h-case-unternehmen-en-a\">\n    <div class=\"wrap two\">\n      <div><span class=\"eyebrow ho-in\">Starting point<\/span><h2 id=\"h-case-unternehmen-en-a\" class=\"ho-in\">Much knowledge with one person<span class=\"dot\">.<\/span> <span class=\"t2\">Little of it in the system.<\/span><\/h2><\/div>\n      <div class=\"prose\"><p class=\"ho-in\" style=\"--i:0\">Many decisions and workflows ran through the managing director. Contacts, offers and agreements were spread across the inbox, spreadsheets and individual tools.<\/p><p class=\"ho-in\" style=\"--i:1\">Before talking about tools, it had to be clear how the agency works and where AI can help in these workflows.<\/p><\/div>\n    <\/div>\n  <\/section>\n\n\n\n<section class=\"sec rule-top\" aria-labelledby=\"h-case-unternehmen-en-b\">\n    <div class=\"wrap\">\n      <span class=\"eyebrow ho-in\">Approach<\/span><h2 id=\"h-case-unternehmen-en-b\" class=\"ho-in\">Diagnose<span class=\"dot\">.<\/span> Design<span class=\"dot\">.<\/span> <span class=\"t2\">Deliver.<\/span><\/h2>\n      <ol class=\"flow flow-3 ho-in\"><li style=\"--i:0\"><span class=\"k\">Diagnose<\/span><h3>Map five core processes<\/h3><p>In the strategy session and a preparatory meeting we defined five core processes: athlete management, content production, client management for federations, sales and acquisition, and internal operations and tools. The two-day workshop in Cologne then covered the current state of each process, followed by the gaps and their priority.<\/p><\/li><li style=\"--i:1\"><span class=\"k\">Design<\/span><h3>Operating model and principles<\/h3><p>The workshop produced a draft operating model with a roadmap. For the CRM we agreed principles in a follow-up meeting: the CRM is set up properly first, automation across several systems follows in a second phase. Outlook stays the mail tool, the CRM serves as record and log.<\/p><\/li><li style=\"--i:2\"><span class=\"k\">Deliver<\/span><h3>CRM, Claude and knowledge management<\/h3><p>HubSpot went live at the end of July. We then introduced Claude as the central AI platform across all levels, with team licences and fixed rules for projects, skills and connectors. In parallel, a knowledge management system was set up in SharePoint, built along the first use cases such as credit notes and athlete briefings. Three on-site workshops steered the steps.<\/p><\/li><\/ol>\n    <\/div>\n  <\/section>\n\n\n\n<section class=\"sec band\" aria-labelledby=\"h-case-unternehmen-en-c\">\n    <div class=\"wrap\">\n      <span class=\"eyebrow ho-in\">Result<\/span><h2 id=\"h-case-unternehmen-en-c\" class=\"ho-in\">Delivered on three levels<span class=\"dot\">.<\/span><\/h2>\n      <div class=\"agrid case-lv\"><div class=\"acard ho-in\" style=\"--i:0\"><span class=\"k\">Organization<\/span><h3>Operating model and shared foundation<\/h3><p>Final document with operating model, processes, CRM documentation and knowledge structure. Claude skills for everyone, for example on tone and brand, and approved connectors to HubSpot, Microsoft 365 and Notion. The master is the AI handbook in SharePoint, approval lies with the managing director.<\/p><\/div><div class=\"acard ho-in\" style=\"--i:1\"><span class=\"k\">Business unit<\/span><h3>Departments with CRM and Claude<\/h3><p>Contacts, deals, offer and invoicing logic in HubSpot. Shared Claude projects and skills per department, such as the athlete briefing project and the credit note skill. Each is owned by a functional role.<\/p><\/div><div class=\"acard ho-in\" style=\"--i:2\"><span class=\"k\">Employees<\/span><h3>AI in the team&#8217;s daily work<\/h3><p>Chat, memory and personal projects for individual work. The rule: anything that exists only in a private account counts as not existing. A full-day team workshop with Claude training is agreed as the next step.<\/p><\/div><\/div>\n    <\/div>\n  <\/section>\n\n\n\n<section class=\"sec-s rule-top\" aria-labelledby=\"h-case-unternehmen-en-d\">\n    <div class=\"wrap two\">\n      <h2 id=\"h-case-unternehmen-en-d\" class=\"ho-in\">What comes next<span class=\"dot\">.<\/span><\/h2>\n      <div class=\"prose\"><p class=\"ho-in\">The agency&#8217;s workflows have been reordered and are supported by a CRM and Claude. Next comes AI advisory: we support the agency in developing the operating model in daily work and in supporting further workflows with AI.<\/p><p class=\"ho-in\" style=\"--i:1\"><a class=\"lnk\" href=\"https:\/\/wearehandson.de\/en\/what-we-do\/ai-advisory\/\">To AI advisory<\/a><\/p><\/div>\n    <\/div>\n  <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Home\/Services\/Pimster Creations GmbH Success story \u00b7 Company Pimster Creations GmbH. One operating model for the whole agency. Pimster Creations is an agency for sports, event and show marketing with its own athlete management. Since June 2026 we have worked with the managing director to map the agency&#8217;s workflows, reorder them and support them step by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1688,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-4910","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/pages\/4910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/comments?post=4910"}],"version-history":[{"count":2,"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/pages\/4910\/revisions"}],"predecessor-version":[{"id":4953,"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/pages\/4910\/revisions\/4953"}],"up":[{"embeddable":true,"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/pages\/1688"}],"wp:attachment":[{"href":"https:\/\/wearehandson.de\/en\/wp-json\/wp\/v2\/media?parent=4910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}